Monday, November 23, 2009

A World in "Harmony"- Toyota Prius!

http://www.toyota.com/prius-hybrid/commercial.html

Today I watched the making of this Toyota Prius ad and it made me happy. It made me think of why I am a global studies major, as many experiences in my daily life do. I am constantly asking myself: Why do I want to learn about the world? Maybe its because I would like to know what people are like on the other side. I want to know how people think, how people feel. What's the environment that surrounds them, what's the culture that whispers into their ears and breathes into their music? Wow, it is all so exhilirating.

At one point in the video, the Japanese director, Hiro, says something along the lines of, "It wasn't people from different countries that worked on this, it was just people." So true! Toyota, a Japanese company, employs the Brit dude to shoot the video, an American to choreograph, various other people assisting, and a Japanese dude to direct it all. It took people from around the world to create the world portrayed in the ad.

I would just like to take a moment and say that this is the definition of globalization--for me. There are many people who think that globalization is simply Westernization, when it isn't. Clearly, there is a mix of ideas coming from East and West that allow such a production as the Prius commercial to happen. There are endless possibilities when the great minds of the world come together and share their dish at the global potluck.